Post by tonima5 on Jan 18, 2024 9:29:37 GMT 1
Winetime company was founded in Ukraine in 2010. And over the 11 years of its existence, it has developed into a large national chain of gastro markets, which are open in 14 regions of the country. The main product range of this company consists of alcoholic drinks and related products delivered from different parts of the globe. The priority is the impeccable quality of products, the formation of enogastronomic culture, and compliance with Ukrainian legislation. Purchases made at Winetime can become an exceptional holiday gift, a worthy part of your wine collection. You can get to know the world of tastes and the basics of combining products with wines of various brands at tastings and master classes organized by the company. In response to restrictions in all areas of life that arose due to the pandemic, the company set a goal to increase its online presence and develop an online store that could reach the top of search results in a short time.
The task of SEO promotion, starting from the site Email Marketing List development stage, was assigned to our team. General information on the project Main objective of the project In the process of creating a new design and developing modern functionality for an online store of alcoholic beverages, the client decided that at the same time it was necessary to do SEO optimization of the new website. The main goal is to take into account the requirements put forward for the promotion of commercial resources already at the development stage. Main objective of the project Our strategy Our team's strategy consisted of several blocks. A special feature of the project was that SEO promotion work was carried out in parallel with development. We managed to establish close cooperation with designers and developers, which allowed us to check all technical and usability parameters that affect SEO. Work was carried out in the following areas: Formation of structure and semantic core .
Our specialists analyzed the topic in which the client worked, identified the main competitors and decided on a unique project development strategy. The task was set to develop the optimal structure of the site and form a semantic core. Technical support of the project . Our team was required to create a list of necessary technical work in terms of SEO optimization and develop recommendations on usability functionality for the new website. Next, it was planned to work closely with the developers to ensure that all the proposed changes were implemented. Content optimization . Based on the generated semantic core, it was planned to immediately select pages for promotion and prepare optimized texts for them. Our specialists had to prepare technical specifications for writing materials, create meta tags for site pages, and develop linking schemes between sections that will be promoted. Such a strategy was supposed to give good results and save time when starting to promote a web resource, because all important SEO parameters, such as site structure and usability, were already included in the prototype.
The task of SEO promotion, starting from the site Email Marketing List development stage, was assigned to our team. General information on the project Main objective of the project In the process of creating a new design and developing modern functionality for an online store of alcoholic beverages, the client decided that at the same time it was necessary to do SEO optimization of the new website. The main goal is to take into account the requirements put forward for the promotion of commercial resources already at the development stage. Main objective of the project Our strategy Our team's strategy consisted of several blocks. A special feature of the project was that SEO promotion work was carried out in parallel with development. We managed to establish close cooperation with designers and developers, which allowed us to check all technical and usability parameters that affect SEO. Work was carried out in the following areas: Formation of structure and semantic core .
Our specialists analyzed the topic in which the client worked, identified the main competitors and decided on a unique project development strategy. The task was set to develop the optimal structure of the site and form a semantic core. Technical support of the project . Our team was required to create a list of necessary technical work in terms of SEO optimization and develop recommendations on usability functionality for the new website. Next, it was planned to work closely with the developers to ensure that all the proposed changes were implemented. Content optimization . Based on the generated semantic core, it was planned to immediately select pages for promotion and prepare optimized texts for them. Our specialists had to prepare technical specifications for writing materials, create meta tags for site pages, and develop linking schemes between sections that will be promoted. Such a strategy was supposed to give good results and save time when starting to promote a web resource, because all important SEO parameters, such as site structure and usability, were already included in the prototype.