Post by jnowrin9 on Apr 30, 2024 10:21:08 GMT 1
Transactional emails and SMS: MailUp presents the complete guide to using the best performing messages ever The new MailUp ebook dedicated to the world of transactional mailings is online. An in-depth journey into one of the most performing and relevant types of messages ever. 753x436 Email & SMS Marketing INDEX What are transactional emails? The advantages of transactional emails The main types of transactional emails Transactional SMS: examples and use cases How to create a transactional email: tools for effective automatic campaigns Conclusions What are transactional emails? In case this term is not familiar to you, don't worry: the new MailUp ebook "Transactional emails and SMS: the complete guide" is designed specifically to offer you a learning path entirely dedicated to this type of sending.
Definition, advantages, best practices, use India Car Owner Phone Number List cases by sector and much more, in a complete guide to the use of one of the essential Email Marketing tools to accompany the user in their customer journey, from the welcome to the post phases -purchase. What are transactional emails? Transactional emails are all those notification communications (often automatic) that are associated with a transaction carried out by the user, i.e. the action that triggers their sending . The purpose of these messages is to communicate to the user a series of details related to the action just carried out (order number, delivery address, appointment time and date, new password, etc.
This category of mailings therefore includes all those emails (but also SMS) from: order confirmation and appointment shipment occurred remind you when a trial or account expires password recovery abandoned cart . The advantages of transactional emails To understand how advantageous these messages are for every type of business, just open any inbox and realize the quantity of transactional messages received, for the most disparate reasons and purposes. Without this type of sending, in fact, many of our usual digital behaviors would be incomplete and, in some cases, even impossible to carry out: online purchases without receipt and possibility of tracking, unrecoverable passwords, expired accounts and services renewed without notice. By their very nature and notification purpose, transactional messages are those that record the highest absolute values for openings, clicks and interactions every year , as confirmed by the same data from the latest editions of the Statistical Observatory : Given their strong relevance, it is not surprising that they are among the messages with the highest engagement potential , with rates ranging between 20% and 50% for approximately 32% of companies (according to the SparkPost report ).
Definition, advantages, best practices, use India Car Owner Phone Number List cases by sector and much more, in a complete guide to the use of one of the essential Email Marketing tools to accompany the user in their customer journey, from the welcome to the post phases -purchase. What are transactional emails? Transactional emails are all those notification communications (often automatic) that are associated with a transaction carried out by the user, i.e. the action that triggers their sending . The purpose of these messages is to communicate to the user a series of details related to the action just carried out (order number, delivery address, appointment time and date, new password, etc.
This category of mailings therefore includes all those emails (but also SMS) from: order confirmation and appointment shipment occurred remind you when a trial or account expires password recovery abandoned cart . The advantages of transactional emails To understand how advantageous these messages are for every type of business, just open any inbox and realize the quantity of transactional messages received, for the most disparate reasons and purposes. Without this type of sending, in fact, many of our usual digital behaviors would be incomplete and, in some cases, even impossible to carry out: online purchases without receipt and possibility of tracking, unrecoverable passwords, expired accounts and services renewed without notice. By their very nature and notification purpose, transactional messages are those that record the highest absolute values for openings, clicks and interactions every year , as confirmed by the same data from the latest editions of the Statistical Observatory : Given their strong relevance, it is not surprising that they are among the messages with the highest engagement potential , with rates ranging between 20% and 50% for approximately 32% of companies (according to the SparkPost report ).